The whaling industry ushered in an era of prosperity in New London. The New London Directory from 1870-71 lists many businesses of all kinds, both related to whaling and not, demonstrating how businesspeople took advantage of New London’s unique location on the coast between two major cities.
Linda Lear Center for Special Collections and Archives, special 917.465 B693 1870-71
C. Prince, Bookseller and Publisher, New London
Linda Lear Center for Special Collections and Archives
Sheffield Dentrifice Company, Sheffield Pharmaceuticals
At Sheffield Labs, Salve for 150-Year-Old Plant
Sheffield Pharmaceuticals has operated out of the same location since its founding in the 1870s: Dr. Washington W. Sheffield’s house at 180 Broad Street. However, the successful company has significantly expanded over the years, adding a factory.
"At Sheffield Labs, Salve for 150-Year-Old Plant." 170 Broad Street folder. Street files collection. New London Landmarks
Contemporary Advertisement for Dr. Sheffield's Toothpaste